GENpredictive solutions are based on four fundamental pillars:

• Technology: is the coordinated application of a set of knowledge and skills in order to create a solution that allows human beings to satisfy their needs or solve their problems.

• Innovation: (OSLO Manual) is the conception and implementation of significant changes in the company’s product, process, marketing or organization with the purpose of improving results in a new market.

• Intelligence: (Howard Gardner) the ability to solve problems, or to produce products (goods or services) that are of great value for a given community or cultural context.

• Applied Research: (OECD) consists of original work carried out to acquire new knowledge and is directed towards a specific practical objective.